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Sheth) The behavioral tools of choice architecture, message framing, addressing cognitive biases, and creating norms can be powerful arsenals in the policy-makers tool kit to influence pro-vaccination behavior for the COVID-19 disease. Although widespread vaccinations can help address the COVID-19 pandemic in India, multiple barriers may limit vaccine uptake. In light of the country s goal of inoculating approximately 1.3 billion people within a year, this article applies insights from behavioural economics in the context of vaccination hesitancy and acceptance in India, focusing on strategies for bridging the intention-action gap. It also offers recommendations to policymakers and healthcare practitioners to help increase COVID-19 vaccination uptake.