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PCA 2021: Room101
Room101 has it all this year line extensions, the return of a classic and what Matt Booth describes as a “hypersexual” 12th anniversary cigar, complete with custom branded prophylactics.
Stopping by the booth first thing this morning, retailers were already lining up. The booth has a clean and minimalistic aesthetic, with the setup allowing your eyes to be drawn directly to the product that is on display, which included a bowl of custom branded condoms that went along with the 12th Anniversary release.
If any Room101 fans are wanting to get their hands these rubbers, you’ll have to find somebody who went to the show, as Booth noted these are a PCA Show exclusive.