GSK advertises nose wash product under Otrivin brand; hopes to supplement hand washing habit
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With Otrivin Breathe Clean nasal wash spray, the brand expands usage window beyond allergies, sinusitis and clogged nose.
GSKâs nasal decongestant brand Otrivin has expanded its nasal care portfolio with Otrivin Breathe Clean, a saline wash for the nose. While most of Otrivinâs equity is built around its identity as a medication, Otrivin Breathe Clean is primarily a nasal wash. The product has been launched with the claim that it effectively washes out pollutants and germs from the nasal cavity.
The productâs hygiene quotient also lets Otrivin have a say in the ongoing conversations around hygiene, COVID-safe practices and personal wellness. The brandâs latest campaign âNaak wash kiya kya?â builds up on quite a few factors.