Philip Morris Malaysia Sdn Bhd’s (PMM) has announced new additions to its growing smoke-free portfolio.During an event in Petaling Jaya, media members were given the opportunity to experience science demonstrations and an interactive exhibit on the development of IQOS throughout the past decade.
KUALA LUMPUR (Nov 3): Philip Morris Malaysia Sdn Bhd (PMM), an affiliate of Philip Morris International (PMI), has launched IQOS ILUMA, the latest and most innovative addition to their growing portfolio of smoke-free products for adults who would otherwise continue to smoke.
The new IQOS ILUMA is
BRITISH American Tobacco (Malaysia) Bhd (BAT Malaysia), JT International Bhd (JTI Malaysia) and Philip Morris (Malaysia) Bhd (PMM) the three largest tobacco companies in the country, which collectively hold a 95% market share of the legal tobacco trade are assessing the market and waiting for a proper regulatory framework to be established before introducing electronic cigarettes (e-cigarettes) or vape products in Malaysia.