Travel influencers and the COVID crisis
Influencers are gaining more sway in the travel industry. But their image has recently been damaged by some of them traveling despite the coronavirus pandemic, in their quest for the perfect photo.
Travel influencers seek out impressive landscapes but also make them sought after locations
Like so many others, the coronavirus has robbed travel influencers of their livelihoods. International travel is almost impossible and advertising partners have drastically scaled back their orders. Many of them now advertise fashion, sandwich spreads or mail-order companies. But some influencers carry on regardless. Clients around the world are using them and their immense influence to market travel destinations ― especially during the COVID crisis.