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The bridal category is booming. We’ve also been talking up the emergence of a customer who eschews all things generic and is seeking an engagement ring that is design-forward, made with sustainable and/or ethical materials,
and affordably priced, as
JCK editor-in-chief Victoria Gomelsky notes here. The ring doesn’t need to be a whopper or aggressively bespoke, it just has to be cool and ready-to-wear (or at least all set to ship that day).
Stone and Strand’s debut line of engagement rings ticks all the boxes that matter to this customer. Titled the Aisle collection, the six vintage-inspired engagement rings are all priced $950–$1,950, which aligns with the e-boutique’s 10-years-strong ethos: that fine jewelry should be accessible to all not just the well-heeled and well-connected.