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Legacy of love: Former Vogue digital director Anne-Marie Tomchak launches ShareJoy, a project that uses fashion and social media to promote mental health awareness

Last year changed my relationship with my clothes and my phone. The pandemic meant that I was wearing less of my wardrobe and spending more time online. But while my use of social media was up, my consumption of the latest must-have handbag had more or less ground to a halt. Doomscrolling (aimlessly using social media) left me strung out. It s like a sugar hangover, where you wake up the next day with a film of plaque in your mouth, lethargic and discombobulated. I had temporarily fallen out of love with the two things that had been significant pillars of my career - fashion and technology.

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