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This femtech startup helps women navigate the triangle of influence: career, relationships, and health

3 In her corporate career of over 15 years, straddling both corporate treasuries (Tata Consultancy Services & Bharti Group) and the banking industry (HSBC, Standard Chartered), Rajpreet Kaur believes she had several learnings as a woman. “Juggling between work and a perfect mother resulted in an overtiring circle of guilt and emotional swings. Further, there were experiences at work where I felt that in many pockets across organisations, being part of powerful coteries determined the growth of individuals. I also experienced that women had to go that extra mile to prove their worth,” she says. While she was making a significant impact and getting recognition for her work, she felt that her life had a larger purpose. Breaking “free from the cells of spreadsheets”, Rajpreet discovered her calling as an entrepreneur and founded Frenztastic (Say Cheese is the brand name) in December 2020.

This femtech startup helps women navigate the triangle of influence: career, relationships, and health

Share on In her corporate career of over 15 years, straddling both corporate treasuries (Tata Consultancy Services & Bharti Group) and the banking industry (HSBC, Standard Chartered), Rajpreet Kaur believes she had several learnings as a woman. “Juggling between work and a perfect mother resulted in an overtiring circle of guilt and emotional swings. Further, there were experiences at work where I felt that in many pockets across organisations, being part of powerful coteries determined the growth of individuals. I also experienced that women had to go that extra mile to prove their worth,” she says. While she was making a significant impact and getting recognition for her work, she felt that her life had a larger purpose. Breaking “free from the cells of spreadsheets”, Rajpreet discovered her calling as an entrepreneur and founded Frenztastic (Say Cheese is the brand name) in December 2020.

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