A Belfast salmon producer sued last summer for deceptive marketing is the target of two other suits over similar allegations, but on Wednesday morning told Mainebiz that at least one of the suits filed in Maine last week is unfounded.
Ducktrap River of Maine and its Norwegian owner, Mowi ASA, falsely advertised Ducktrap products as sustainably sourced, “all natural” and originating from the state, according to the July 30 complaint by the Organic Consumers Association in the District of Columbia Superior Court.
As Mainebiz reported at the time, that suit did not seek monetary damages and instead sought “only an end to the deceptive marketing and advertising.” The case is still pending.