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How to discover the northern delights of Iceland s Arctic Coast Way Will Hide It certainly seems to be a trend. Shove some shiny signs next to a road, give it a hashtag-friendly name and voila it’s not just a highway, it’s an Instagrammable experience. Ireland did it with the Wild Atlantic Way, and Scotland with the North Coast 500. Now it’s the turn of northern Iceland, which in June launched the Arctic Coast Way, some 900km of road that skirts fishing villages, mountains, meadows and geothermal pools just below the Arctic Circle. In part this marketing drive aims to draw tourists away from Reykjavik and the south-west of the country, which sees the bulk of visitors. In recent years many locals think Iceland has done too good a job of promoting itself and they worry vocally about overtourism.

United statesUnited kingdomNorðand eystraNeil armstrongExploration museumWild atlantic wayNorth coastArctic coast wayAir iceland connectNorth americaMyvatn natureEvening standard theLake myvatnragnar th sigurdssonArctic coastஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்