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On Big Business, Big Gambling, and the Fourth Turning
On Big Business, Big Gambling, and the Fourth Turning
By
Kevin Kelly, founding editor of Wired magazine, said something profound about innovation. The nature of an innovation,” he said, “is that it will arise at a fringe where it can afford to become prevalent enough to establish its usefulness without being overwhelmed by the inertia of the orthodox system.” Innovation is a big risk. It might not work. It might waste capital, and so it is never adopted by the mainstream outright, which has to compete mainly through volume and size rather than cleverness. Innovation is almost always tested first on the fringes of an industry, and once its usefulness becomes obvious, only then will it be adopted by the mainstream.