The store is the initiative of the Assembly of Seven Generations, or A7G, an Indigenous, youth-led, non-profit organization that provides youths with cultural support and empowerment programs.
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TORONTO A young entrepreneur who transformed a fundraising initiative into a business enterprise hopes she will honour Indigenous women across the country. Mya Beaudry first designed scrunchies as a way to support her local powwow after it was cancelled during the first wave of the COVID-19 pandemic. “People liked my scrunchies so much I decided to turn it into a business in March 2020,” said Mya. Beaudry is the 10-year-old CEO of Kokom Scrunchies, a hair accessories company inspired by her grandmother. In her Algonquin language, “kokum” translates to grandmother. A kokum scarf is a traditional headdress typically worn by Indigenous elders and Beaudry decided to get creative and repurpose them into scrunchies.