TORONTO --
A young entrepreneur who transformed a fundraising initiative into a business enterprise hopes she will honour Indigenous women across the country.
Mya Beaudry first designed scrunchies as a way to support her local powwow after it was cancelled during the first wave of the COVID-19 pandemic.
“People liked my scrunchies so much I decided to turn it into a business in March 2020,” said Mya.
Beaudry is the 10-year-old CEO of Kokom Scrunchies, a hair accessories company inspired by her grandmother. In her Algonquin language, “kokum” translates to grandmother.
A kokum scarf is a traditional headdress typically worn by Indigenous elders and Beaudry decided to get creative and repurpose them into scrunchies.