things, whether it s through esg, the woke wars, they all feel like they re being forced to believe whatever it is the other side wants them to believe. and they want a fighter. 70% of americans want a fighter in office and donald trump is trying to play into that. can we dig into that. what elise is pointing out is what you see in the numbers, very clearly. the genesis of it, whether or not those people are being attacked. whether or not they feel like as trump says, they re going after our religion, which there s multiples. is there validity to it? why does it land? it s true, it shows in the numbers. it s a huge mistake to deny what people feel. it s important to unpack why they feel it. right? if you ve got a grievance culture. donald trump is saying, i m not being prosecuted. i m being persecuted. rarely is he accused of nuance. my trump-centric world is a