The Texas-based producer of lab-created diamonds explains its new supply deal with HRA Group.
RAPAPORT. Long-term supply deals for lab-grown diamonds are coming in thick and fast. Trade buyers want to lock in the best goods, and only a limited number of producers can grow high-quality.
Millennial and Gen-Z shoppers are increasingly turning to lab-grown diamonds to get a larger stone more affordably in both the fashion and bridal categories, an MVI Marketing survey found.Respondents said the ability to spend less for the same size and quality was the primary reason they would.
Sapphires are the most desired colored gemstone among US consumers, followed by rubies, emeralds and amethysts, according to a recent survey by MVI Marketing. Some 46% bought fine jewelry featuring sapphire in the past two years, the study found. Ruby and emerald each attracted 41%, with 35%.