₹1,500-crore allocation to digital payments set to spawn new-age fintech start-ups
February 01, 2021
Will lead to large-scale adoption, say players Finance Minister Nirmala Sitharaman’s Budget announcement of ₹1,500-crore allocation to boost digital payments in the country is set to spawn a large number of new-age fintech start-ups in the country.
“The allocation of ₹1,500 crore is a very big amount. More importantly, it signifies the government’s intent of removing cash and introducing digital payments by favourably backing fintech start-ups that can help solve the huge cost of handling cash and the risks associated with it,” Harshvardhan Lunia, co-founder and MD, Lendingkart Technologies, told
The algorithm customises the ad for the viewer based on geo-targeting
29 Dec, 2020 - 12:54 PM IST | By indiantelevision.com Team
NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help potential mutual fund investors connect with empanelled mutual fund distributors (MFDs).
Insight for the campaign: most potential mutual fund investors end up delaying their investments for the want of a connect with a dependable mutual fund distributor; preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds.
Synopsis
Nippon India Mutual Fund has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund distributors.
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Nippon India Mutual Fund has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund distributors.
According to a press release shared by the fund house, potential mutual fund investors end up delaying their investments because they can t find a dependable mutual fund distributor, preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds among retail investors.