Brands did not leave any stone unturned as well and cashed in on the Barbenheimer trend. From Swiggy to Blinkit and Durex to Uber, companies hopped on to the trends bandwagon with oodles of creativity up their sleeves.
<strong>The long read</strong>: It has been said that condoms share marketing characteristics with napalm and funerals. But it is Ben Wilson’s mission to make us believe they are key to human happiness
linkedin The India chapter of the International Advertising Association (IAA) hosted a panel discussion based on a study conducted by the UNICEF and the Geena Davis Institute (GDI). The study - #VoiceOfChange – tackled gender representation in Indian ads. Herein, the panellists discussed what real change in gender representation means and how it can become a catalyst for the advertising, media and marketing sectors. The panel comprised Subhash Kamath, chairman, Advertising Standards Council of India (ASCI) and CEO, BBH and Publicis Worldwide, India; Rana Barua, group CEO, Havas Group India; Dr Sharada, director, Population First; Kainaz Karmakar, chief creative officer, Ogilvy; Atit Mehta, head of marketing, Byju s; Ashwiny Iyer Tiwari, artist, filmmaker and writer, and Nina Jaipuria, head – Hindi Mass Entertainment and Kids TV network, Viacom18 Media. Megha Tata, president of the IAA India Chapter, and managing director, South Asia, Discovery Communi