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Sputnik International
Canopy Growth s $435M deal for Supreme Cannabis highlights consumer interest in premium segment
As cannabis producers raced to the bottom to help move unsellable pot, the other end of the market remains in high demand.
Canopy Growth Corp. s acquisition of Supreme Cannabis Co. for $435 million on Thursday highlighted how valuable premium cannabis can still be in the Canadian recreational space. Sales in the segment are now booming following a rough-and-tumble period that saw more producers flock to the low-end of the market.
Most [consumer-packaged-goods] companies don t just rely on one brand, we wanted to make sure that we have appropriate scale in each in each price category, said Canopy s Chief Executive Officer David Klein in a phone interview.