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Naga DDB Tribal launches Hari Raya campaign ‘Suara-Suara Raya’ (Voices of Raya)
As Malaysians prepare to celebrate a socially-distant Raya in view of the pandemic and Movement Control Order (MCO), Hong Leong Bank and Hong Leong Islamic Bank, in partnership with Naga DDB Tribal, launch the Hari Raya campaign, ‘Suara-Suara Raya’ (Voices of Raya). Suara-Suara Raya represents Hong Leong Bank’s effort to encourage Malaysians to make the most out of this Raya, starting with taking the important and right steps for a stronger financial future through rewards and incentives on key products.
To bring the campaign to life, HLB and Naga DDB put together some of Malaysia’s most talented buskers, who like much of the entertainment industry, have been severely affected during the pandemic. With street and public performances not allowed due to social and movement restrictions for the better part of the past year, many local artists, musicians