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Four music groups are inviting technology companies to help them reach new audiences, writes JULENA DRUMI
Technology, already permeating much of our lives, is now being called upon to help four music organisations play a different tune. With the help of £80,000 of government arts funding, each one is seeking the support of tech-savvy entrepreneurs who can help them reach new audiences. Businesses that can provide the innovative, data-driven solutions the groups are looking for will each receive up to £20,000.
Scottish Opera, the Scottish Ensemble orchestra, music venue Pianodrome and charity Drake Music Scotland all hope to benefit from the University of Edinburgh-led initiative.