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Why Hitlist ‘N’ Cruzin won’t partner with shopping malls ― Mursty Adinoyi
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By Ayo Onikoyi
Mursty Adinoyi, award-winning independent producer and brain behind Hitlist ‘N’ Cruzin, a music/shopping programme on major TV stations in Nigeria, has revealed why he has not partnered with any supermarket or shopping mall since the programme debuted on screen 12 years ago.
“Many shopping malls and supermarkets would love to partner with us. But if you are doing a production like this, you have to be professional about it. At times, the partnership may not be favourable to the producer. You may want to record but the supermarket may say they are yet to make the kind of money you want to shop with or not ready to give out products or goods worth the prize money.