The Covid-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries. Nine in 10 consumers surveyed reported the Covid-19 pandemic affected their views on environmental sustainability. Covid-19 was the top factor cited in influencing their view – more than others presented such as widespread wildfires, bushfires, disasters due to weather events and news coverage on the topic. The survey also revealed differences in consumer opinion across geographies, with Americans surveyed reporting the least concern about sustainability topics. For example, only 51 per cent of US consumers surveyed said addressing climate change was very or extremely important to them, compared to 73 per cent of respondents from all other countries.
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Friday, 23 April 2021, 6:12 am
-Global research reveals majority of consumers
are willing to pay to support a sustainable
future
ARMONK, N.Y., April 22, 2021
/PRNewswire/ The COVID-19 pandemic has elevated
consumers focus on sustainability and willingness to pay
out of their own pockets – or even take a pay cut – for
a sustainable future, according to a new IBM Institute for
Business Value (IBV) survey
of over 14,000 consumers in nine countries.
Nine in 10
consumers surveyed reported the COVID-19 pandemic affected
their views on environmental sustainability, and COVID-19
was the top factor cited in influencing their view – more
than others presented such as widespread
Press Release – PR Newswire -Global research reveals majority of consumers are willing to pay to support a sustainable future ARMONK, N.Y., April 22, 2021 /PRNewswire/ The COVID-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets …
-Global research reveals majority of consumers are willing to pay to support a sustainable future
ARMONK, N.Y., April 22, 2021 /PRNewswire/ The COVID-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries.