Australian company set to launch digital marketplace to help modernise fruit and vegetable sales
Australian Agtech company, Optomni has today announced the upcoming launch of a new innovative digital marketplace for fresh produce, allowing buyers and sellers to trade in real-time, using an internet-enabled device.
OmniOrder™ is an ordering and sales solution for every step of the supply chain, from growers, wholesalers, retailers, and food producers to cafes and restaurants. CEO Murad Mekhtiev says there are both short and long-term benefits for the platform. We will see a network effect emerge as more buyers and sellers use the platform, he said. Buyers and sellers immediately benefit by saving time and reducing manual data entry for their orders. They also reduce the risk of losing data by having communications centralised in one platform. Buyers benefit from more transparency in the supply chain. Once the platform gets traction, sellers can access a wider pool of buyers, n