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2015 Beijing International Youth Tourism Season officially begins

BEIJING, China – The 2015 Beijing International Youth Tourism Season was formally rolled out on July 20th at the Communication University of China (CUC). BEIJING, China – The 2015 Beijing International Youth Tourism Season was formally rolled out on July 20th at the Communication University of China (CUC). Attendees at the opening ceremony included Fang Zehua, committee member at the Beijing Municipal Commission of Tourism Development and Ding Junjie, dean of the Advertising College at CUC and head of the National Advertising Research Institute, among others. As the majority of Beijing’s tourists are younger people, this segment of the population can all act as ambassadors to promote tourism, by spreading the message and adding new meaning to it. Based on these findings, the 2015 Beijing international Youth Tourism Season campaign takes into account the lifestyle, hobbies and interests of the age group as the organizers plan events and happenings that are likely to pique the

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