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Sajin Gopu on Aavesham : Playing Ambaan was a tightrope walk
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End of a long ride: Mumbai bids adieu to its last Premier Padmini

The death of the fiat kaali-peeli taxi: is Mumbai missing a trick in nostalgia marketing?, ET BrandEquity

Kaali Peeli Taxi Last Day: Fifty golden ‘black cabs’ were produced for the Queen’s Golden Jubilee celebrations in London in 2002. Enhancing a cultural symbol of London, and contemporising it. Could we have done something similar with the fast depleting Fiat fleet? Methinks it was do-able. And possible. Provided the mandarins of the city understood the value of the “sights, sounds and smells” of the city and learnt to value them.

End of an era: Mumbai s iconic kaali-peeli taxis take their final ride, ET Auto

Mumbai Taxi: The vibrant kaali-peeli or black-and-yellow Premier Padmini taxis, an enduring symbol of Mumbai s essence, exited the city s bustling streets. Their retirement coincided with the farewell to Mumbai s iconic red double-decker diesel buses operated by the BEST (Brihanmumbai Electric Supply and Transport) undertaking, as reported by TOI. These taxis, an integral part of Mumbai s heritage for decades, have driven their last mile.

Mumbai taxi: End of an era: Mumbai s iconic kaali-peeli taxis take their final ride

The vibrant kaali-peeli or black-and-yellow Premier Padmini taxis, an enduring symbol of Mumbai s essence, exited the city s bustling streets. Their retirement coincided with the farewell to Mumbai s iconic red double-decker diesel buses operated by the BEST (Brihanmumbai Electric Supply and Transport) undertaking, as reported by TOI. These taxis, an integral part of Mumbai s heritage for decades, have driven their last mile.

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