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The surge in gold prices in India has led to a shift in the jewellery industry towards using lower cartage yellow metal like 14-carat gold to make diamond jewellery more affordable for customers. This move aims to counter the impact of the rising gold prices on the demand for diamond jewellery in the domestic market.

Uttar pradeshSurendra mehtaKirit bhansaliSuvankar senSaiyam mehraGem jewellery export promotion councilMalabar groupIndia bullion jewellers associationJewellery export promotionSenco goldAditya petheIndia bullionJewellers associationMumbai based unique chainsGold prices in indiaIamond jewellery demand