In a typically surreal piece of messaging from Leo Burnett Thailand and Mum Films' Suthon Petchsuwan, a man who likes to over-season his meal ends up coated in cutlery.
Leo Burnett Group Thailand's latest awareness campaign titled, "Less Sweet, Less Disease", for the Thai Health Promotion Foundation has adopted an oasis theme, while also launching a new standard signage to encourage Thais to reduce sugar in drinks.