a secret app. so secret that they put paper on the windows to block public view. well, now it s being released to the world. and if you believe what they re saying, this application will be as revolutionary as both facebook and twitter. bill wynne is the founder and ceo of color, a smartphone app that got some silicon valley investors so excited, that they wrote some very large checks even before seeing a real product. we were given $41 million to start our company. it s one of the largest fundings ever for a private software family. reporter: what does color do? it s a new kind of social network. not necessarily for people you know, but for people you don t know. it allows users of iphones and android devices to instantly share their photos, videos and texts with literally everyone around them. we call it multilens technology. we describe it similar to going to a wedding where you have all these disposable cameras laid out everywhere, and you take
so secret that they put paper on the windows to block public view. well now it s being released to the world. and if you believe what they re saying, this application will be as revolutionary as both facebook and twitter. bill lynn is the founder and ceo of color. a smartphone app that got some silicon valley investors so excited, that they wrote some very large checks even before seeing a real product. we were given $41 million to start our company. what does color do? it s a new kind of social network. not necessarily for people you know, but for people you don t know. it allows users of iphones and android devices to instantly share their photos, videos and texts with literally everyone around them. we call it multilens technology. it s like going to a wedding where you have all of those disposable cameras laid out everywhere and you take pictures and it s great, because you share a moment ago. we ve done it with iphones,