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EXADS Named Best Display Advertising Platform in the 2023 MarTech Breakthrough Awards Program

EXADS Named Best Display Advertising Platform in the 2023 MarTech Breakthrough Awards Program
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EXADS Named Best Display Advertising Platform in the 2023 MarTech

IT News Online - EXADS Named Best Display Advertising Platform in the 2023 MarTech Breakthrough Awards Program

EXADS Named Best Display Advertising Platform in the 2023 MarTech Breakthrough Awards Program

EXADS Named Best Display Advertising Platform in the 2023 MarTech Breakthrough Awards Program
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ExoClick Introduces Multi-Format Ads

• 3 x 300x250 banners or 4 x 300x250 banners 100 percent width • 1 x 3 Native widget, 1 x 4 Native widget or 1 x 5 Native widget depending on the website layout. ExoClick carried out a Publisher case study by testing a Desktop Footer 900x250 against the Multi-Format ad placement using a Native widget 1x3 competing with 3 x 300x250 banners and 1 x 900x250 banner. Publishers saw an increase of 206.19 percent in revenues and a 47.42 percent increase in eCPM and 65.57 percent eCPC. Publishers also tested the Mobile Footer 300x250 against Multi-Format ads using a 2x2 Native widget competing with a 300x250 banner and a 300x100 banner. This ad placement increased revenues by 90.34 percent, a 94.49 percent increase in eCPM and a 67.99 percent increase in eCPC.

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