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As Ramadan begins, LBB’s Natasha Patel speaks to creatives in Pakistan about communications during the holy month
This Ramadan is the second Muslims from around the world are observing during the Coronavirus pandemic. For many in Pakistan there is a little more known on what they can expect this year and an awareness of social distancing, restrictions and how to meet their families safely. However, observing Ramadan and preparing for Eid this year is still not without its challenges.
As the country grapples with a surge in Covid cases, celebrating being together and breaking fast with family members is a far cry to what consumers will actually be doing this year. M&C Saatchi Islamabad’s CCO Shakeel Hasan believes that Pakistani’s hold this holy month “closer to their heart than any other”, and so this year working on advertising campaigns brings its own set of issues. “This Ramzan brings a unique challenge, since Pakistanis, b