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Purpose Awards EMEA 2021: shortlist revealed

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Should agencies be forced to reveal their mental health data?

Is the collection and reporting of mental health data really the key to solving poor mental health at work? Poor mental health at work is a growing crisis in the ad industry and across the world. But could collecting and reporting data on worker’s mental health be the key to holding employers accountable and inciting change? The Drum speaks to industry leaders to find out more. Last week, Josh Krichefski, the global chief operating officer and EMEA chief executive officer of MediaCom, called for it to become mandatory that businesses with more than 50 employees collect data on their staff’s mental health and wellbeing in the hopes that more can be done to address the issue of poor mental health in the workplace.

MullenLowe and Mediahub: a year at the heart of the crisis

MullenLowe and Mediahub: a year at the heart of the crisis The agency s work won the Thinkbox TV Planning Awards Grand Prix and helped save the NHS Campaign, the agency knew it had something special to sing about. Just how special and, ultimately, how important that work and the ongoing collaboration with its client would prove to be was something yet to be revealed. The entry, Saving the NHS one touchpoint at a time went on to win the Thinkbox TV Planning Awards Grand Prix in July and subsequent campaigns have helped push nursing applications to UCAS up by a staggering 32% this year.

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