Party strategists say that focusing on chief minister Naveen Patnaik's brand will allow it to connect better with younger voters who know very little about Biju Patnaik.
After more than two decades, the Naveen Patnaik-led Biju Janata Dal (BJD) has started using the 'Naveen Odisha' slogan to reach out the hearts of the people of the state.The Biju Janata Dal was founded on December 26, 1997, and was named after .