From Unilever PLC to Colgate-Palmolive Co, consumer goods makers in India are facing distribution blues that have nothing to do with COVID-19 pandemic-induced shortages and bottlenecks. The trusted intermediaries that brands have traditionally relied on to reach millions of small neighborhood stores in 8,000 towns and 660,000 villages are in revolt.
It is a mutiny that the multinationals have invited upon themselves.
About 90 percent of what gets consumed in the continent-sized economy flows through a pipe known as “general trade”: Brands appoint third-party distributors who stock bulk inventory, dispatch goods in small quantities to shops in their area, collect cash and
Ambani targets Indians with most used app to take on Amazon s grocery retail business deccanherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from deccanherald.com Daily Mail and Mail on Sunday newspapers.
(Bloomberg) Indians can now use WhatsApp to order groceries from billionaire Mukesh Ambani’s JioMart via a new “tap and chat” option, as his Reliance Industries Ltd. challenges the domination of Amazon.com Inc. and Walmart Inc.-owned Flipkart.
Indians can now use WhatsApp to order groceries from billionaire Mukesh Ambani’s JioMart via a new “tap and chat” option, as his Reliance Industries Ltd challenges the domination of Amazon.com Inc and Walmart Inc-owned Flipkart.
Reliance s JioMart turns to WhatsApp to break Amazon grip on grocery buyers deccanherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from deccanherald.com Daily Mail and Mail on Sunday newspapers.