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Media professionals to realize impact of their contribution on masses: President | Pakistan Press Foundation (PPF)

KARACHI: President Arif Alvi here on Saturday said media with the capacity to shape public perception, for good or bad, about range of issues must be fully cognizant of the impact they create on the world in general and their targeted communities in particular. Talking to a delegation of Karachi Editors Club (KEC) in a meeting held at Sindh Governor House, he said media could actually change global scenario. In particular context of Pakistan, he agreed that proper training in the field of journalism was a crucial requirement but emphasized that concepts of morality and accountability must also be inculcated among the professionals as well as students of journalism.

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