Less than two months have passed since the launch of the fourth edition of the Riyadh Season. The event is considered one of the basic pillars of the entertainment sector in Saudi Arabia and aims to transform the Kingdom into a world-leading tourist destination, in line with the objectives of Vision 2030.
Friday, 26 February, 2021 - 11:45 Experts said that Al Soudah project will involve a diversity of urban developments and activate the investment of the country s different terrain. (Photo: Reuters) Riyadh - Asharq Al-Awsat
Saudi Arabia s Crown Prince Mohammad bin Salman announced on Wednesday the launch of the Soudah Development Company, in the Asir, with expected investments exceeding 11 billion riyals ($2.9 billion).
According to experts, the project will involve a diversity of urban developments and activate the investment of the country s different terrain.
They also said that the new company would revive several sectors in the region, the most important of which are real estate, construction and retail.