mannize rick perry? yes. it does. the fact that they are using anita realizes they need something to reach out to voters. she has a lot of conservative credibility. with this ad reminds me of though is going back four years when hillary clinton was all by her lone some on the couch opening christmas presents and said, universal pre-k and then there was this contrast ad from the obamas that was four of them sitting together wishing you a h merry christmas and it was a big turning point in the campaign. that was an over statement. it was as big a turning point as a holiday ad can be. i do think these ads have that potential. phil, would you agree? i think connecting with people in a real term way. if an ad makes you laugh or evoke some connection, that s where that is targeted, you know, think four years ago mike huckabee had a budge of ads around vets around chuck norris and ads with christmas and