The report, prepared by Kearney and EnKash, revealed that while demonetisation and the pandemic accelerated digital adoption within this sector, the pace at which they should adopt digital tools is relatively slow.
In the same session, the CEA, Dr V Anantha Nageswaran, also highlighted that India is among the fastest growing fintech markets. While it was pegged at a market size of $31 billion in 2021, it is slated to reach $1 trillion by 2030, he revealed.
Flipkart has pioneered many first in the market and introduced several policy changes to unlock the growth potential for MSMEs across the country and handheld them in availing new benefits and tapping innovations, and opportunities in an increasingly digital economy.