Biscuits have surpassed expectations in the pandemic period. Other than rural distribution and diversification of the product range, Aultrin Vijay looks at how packaging made biscuits munchy India s biscuit market is projected to reach Rs 52,771 crores by 2022
The organised biscuit market in India, which is valued at Rs 37,000 crore in size, grew at double the rate of growth in April-May against pre-Covid levels as people stockpiled on essential goods during the lockdown. It is believed that the organised market surged to levels of about 12-15% in April-May from 7-8% seen before the lockdown in terms of growth rate. This has since been cut to 10%, but most biscuits makers continue to report double-digit growth in rural and semi-urban areas as consumption continues to be strong.
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Last Updated: Jan 14, 2021, 06:54 PM IST
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There is reason to feel positive and optimistic about the earning uptick but we need to be a little cautious.
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In the unlisted space, start-ups, digital and infrastructure companies are big recipients of foreign fund flows. In the listed space it is across-the-board, led by technology, pharma and chemicals and followed by other sectors in the food and the QSR segments, says
The third quarter earnings season has started in a positive manner but a lot of people are questioning this positivity from corporate India on the earnings front. What are your views?
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