Purpose: This study aims to investigate which factors are associated with the willingness of employers to hire people with disability from the perspective of disability employment service providers. We also identify social marketing approaches that disability employment service providers consider to be most effective in increasing employer willingness to hire people with disability. Design/methodology/approach: Using the framework of the theory of planned behavior, this study examines the association of attitude, subjective norms and perceived behavioral control with employer willingness to hire people with disability. The authors do this from the perspective of disability employment service providers, who are responsible for matching people with disability with suitable employment opportunities. The authors used a qualitative approach to data collection and conducted 30 in-depth interviews. Data analysis included deductive and inductive coding to develop the themes and subthemes. Find
Ministers, government officials, persons with disabilities, civil society and private sector allies from Asia and the Pacific will gather on October 19-21 in Jakarta to mark the birth of a new era for 700 million persons with disabilities, and proclaim a fourth Asian and Pacific Decade of Persons with Disabilities.