This partnership will enhance FC Media s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers
Marketers must recognize the role that each media plays and plan for an omnimedia campaign that utilizes the right media at the right time with the right message.
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls are partnering to bring automation and accountability to digital-out-of-home advertising in Malaysia, according to a press release. The partnership enables clients of GroupM agencies, such as Mindshare, m/Six,…