and it seems like a lot of them aren t. yeah, i mean, certainly we are again, we re seeing consumer behaviour shifting and changing. but i think we re beginning to see a little bit of a settling of some of those more extreme trends. you know, certainly during covid, it was very easy to say, streaming is up, movie theatres are going down, because all the movie theatres were closed. but next year, we re going to see more movies in the movie theatres than we did this year. so i think, as we edge along the continuum of the covid recovery, we re going to continue to see the story of cinema evolve. but the very fact of you deciding, i m going to put things on our streaming platform quicker, it is heralding the demise of cinema. yeah, and i think the bar is getting higherforfilms that go into the movie theatres. you know, it would be easy to say, we re only going to put the good ones
my existential threat is not that cinemas will close 100%, and no one will ever go to a movie theatre ever again. how much the business ultimately declines, with all the headwinds that you just described, is really the central question. at the moment, where the industry is about 30% down versus 2019 which is a significant amount. and also, what we re seeing is and this was a trend before the pandemic, but it s even more exaggerated now as people have got used to streaming the kinds of movies that are working in movie theatres are more and more specific. we know that the movie theatres are the domain of the big visual effects movies likejurassic world or the superhero movies from marvel and dc. but what else can we entice audiences to come and see at the movie theatre? and so, you know, that s the $100 billion question. but i guess, do you have a use it or lose it message
in there or the ones that the audience wants to see. but i think we have to stay very close to the market trends, very close to the audience to really understand, you know, what is the thing going to be that ll get them into the movie theatres? and is it somebody like christopher nolan, for example, who, you know, he s left warner brothers for you, that was a great woo on your part to get him over, after all those decades that he spent with warner brothers he definitely isn t going to accept that you put his movie on a streaming platform any time soon. are there some directors for whom, you know, streaming will never be the answer? absolutely, and this is actually the thing, you know, we ve got to give the audience credit for being very savvy about where to find their content and how to consume it. and, as is the case with christopher nolan in particular, i think his audience knows that they re going to get to see his movie on the big screen, in imax, preferably, with the great sur
my existential threat is not that cinemas will close 100%, and no one will ever go to a movie theatre ever again. how much the business ultimately declines, with all the headwinds that you just described, is really the central question. at the moment, where the industry is about 30% down versus 2019 which is a significant amount. and also, what we re seeing is and this was a trend before the pandemic, but it s even more exaggerated now as people have got used to streaming the kinds of movies that are working in movie theatres are more and more specific. we know that the movie theatres are the domain of the big visual effects movies likejurassic world or the superhero movies from marvel and dc. but what else can we entice audiences to come and see at the movie theatre? and so, you know, that s the $100 billion question. but i guess, do you have a use it or lose it message for people watching this, listening to this? i do.
that go into the movie theatres. you know, it would be easy to say, we re only going to put the good ones in there or the ones that the audience wants to see. but i think we have to stay very close to the market trends, very close to the audience to really understand, you know, what is the thing going to be that ll get them into the movie theatres? and is it somebody like christopher nolan, for example, who, you know, he s left warner brothers for you, that was a great woo on your part to get him over, after all those decades that he spent with warner brothers he definitely isn t going to accept that you put his movie on a streaming platform any time soon. are there some directors for whom, you know, streaming will never be the answer? absolutely, and this is actually the thing, you know, we ve got to give the audience credit for being very savvy about where to find their content and how to consume it. and, as is the case with christopher nolan in particular, i think his audience k