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Mumbai: Katrina Kaif, a well-known Bollywood actress, was most recently seen in the horror-comedy film "Phone Bhoot," alongside Siddhant Chaturvedi and
Unlike the digital heavy movie marketing typically seen today, the makers relied on OOH and on-ground activations to drive curiosity around Gadar 2 says, Neeraj Joshi of Zee Studios.
Creators have become essential for movie promotions because everyone realizes now that they have a cultish following and guarantee not just visibility but an engaged audience, said Vijay Subramaniam, founder Collective Artists Network