From our studios in new york city, this is charlie rose. Alyssa mastromonaco is often called one of the most powerful people in washington. That you have not heard of. The deputy chief of staff of operations at the white house. Nothing gets done without alyssa being part of it at the white house. She coordinates with secret service, air force one, and more. She is in on strategy. She has become like family. She started working with then senator obama in 2005. Next came the campaign. She leaves this may. She will remain engaged as an outside advisor. We talked last week at the old Senate Office now occupied by sherry brown, the senator from ohio. This is it. This is where young senator obama had his four key staffers. Yes. This is the former deputy chief of staff. The press secretary. We did ok. Every time i read a piece about you, it talks about power. Tell me what you do. What i do . I think the reason people think i have power is i am the person everyone comes to. I have the answer f
From our studios in new york city, this is charlie rose. Alyssa mastromonaco is often called one of the most powerful people in washington. That you have not heard of. The deputiy t. For operations at the white house of deputy chief of staff operations at the white house. Nothing gets done without alyssa being part of it at the white house. With secrets service, air force one, and more. She ways in on strategy. She has become like family. With thend working senator obama in 2005. Next came the campaign. She leaves this may. She will remain engaged as an outside inviter advisor. We talked last week at the old occupied bye now sherry brown, the senator from ohio. This is it. This is where young senator obama had his for key staffers four key staffers. Yes. This is the former jeopardy deputy chief of staff. The press secretary. We did ok. Every time i read a piece about you, it talks about power. Tell me what you do. What i do . I think the reason people think i have power is i am the per
From our studios in new york city, this is charlie rose. Alyssa mastromonaco is often called one of the most powerful people in washington. That you have not heard of. The deputy chief of staff of operations at the white house. Nothing gets done without alyssa being part of it at the white house. She coordinates with secret service, air force one, and more. She is in on strategy. She has become like family. She started working with then senator obama in 2005. Next came the campaign. She leaves this may. She will remain engaged as an outside advisor. We talked last week at the old Senate Office now occupied by sherry brown, the senator from ohio. This is it. This is where young senator obama had his four key staffers. Yes. This is the former deputy chief of staff. The press secretary. We did ok. Every time i read a piece about you, it talks about power. Tell me what you do. What i do . I think the reason people think i have power is i am the person everyone comes to. I have the answer f
From our studios in new york city, this is charlie rose. Alyssa mastromonaco is often called one of the most powerful people in washington. That you have not heard of. The deputy chief of staff of operations at the white house. Nothing gets done without alyssa being part of it at the white house. She coordinates with secret service, air force one, and more. She is in on strategy. She has become like family. She started working with then senator obama in 2005. Next came the campaign. She leaves this may. She will remain engaged as an outside advisor. We talked last week at the old Senate Office now occupied by sherry brown, the senator from ohio. This is it. This is where young senator obama had his four key staffers. Yes. This is the former deputy chief of staff. The press secretary. We did ok. Every time i read a piece about you, it talks about power. Tell me what you do. What i do . I think the reason people think i have power is i am the person everyone comes to. I have the answer f
When we acquired that book Jonathan Karp down here, and ask if there was anything we could do for the ebook specifically and we brainstorm and some ideas and talked about when the right time to act on those ideas might be but we were thinking of that as a Digital Product from the very beginning. My role is National Media in partnership with the communications team. What is an effective Media Campaign . Where do you go . Depends on what the book is and it depends on what the potential for the book is. There is what i think the best topdown campaigns which are campaigns like Hillary Clintons which begin with National Media and breakout from there. A few big hits generate a number of things that create themselves. My role with the clinton title has been to work on the marketing side of that which involved a website for the book dedicated to the book, Facebook Page, production of promotional videos, the release of content on the web. At my role up to now has been the Digital Marketing role