guide, steve jobs was eating an apple at a time they were trying to come up with a new name for the company. jobs decided if they couldn t come up with a better name by 5:00, they would call it apple. the rest is history. natalie morris is a technology journalist. natalie, ipod, ipad, iphone, all the brain children of steve jobs. but he also made the mouse a household object, created a virtual music store that sold 16 billion songs so far, that swiping screen, gave us that as well. what happens to apple innovation now? well, you know, i work with apple employees a lot and i always get the sense that steve jobs has been successful in imparting his culture and his ideas into the people that he s chosen to work for him. i was at the apple event on tuesday and i really did feel the presence of steve jobs. even though we all knew he was too ill to attend himself.