Molly Fitzpatrick Rejoins The Halifax Group as Vice President prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
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Analysts say a flood of private equity will reshape deal-making in the ad industry in 2021.
PE has been investing heavily in an industry formerly dominated by ad holding companies.
Some agency founders see PE ownership as attractive, but others value their independence.
For decades, ad industry M&A was dominated by big ad holding companies competing for the hottest agencies.
But consultancies like Accenture started buying agencies about a decade ago, and private equity firms have invested heavily in marketing over the past three to five years as digital ad spending grows.
Abacus backs Mountaingate s acquisition of BioDerm pehub.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pehub.com Daily Mail and Mail on Sunday newspapers.
Mountaingate Capital Portfolio Company Tinuiti Announces Investment From New Mountain Capital
Mountaingate Capital Portfolio Company Tinuiti Announces Investment From New Mountain Capital Mountaingate Capital, a Denver-based private equity firm employing a proven, buy-and-build strategy that empowers lower middle market companies with strong growth potential and engaged leadership teams, is pleased to announce that it has sold its position in Tinuiti in connection with a new investment in the company completed by New Mountain Capital. The exit of Tinuiti by Mountaingate represents another highly successful outcome for Mountaingates investors in a tech-enabled and analytics-driven marketing services platform. Mountaingate first partnered with Tinuitis predecessor entity Elite SEM, and its founder Ben Kirshner, in 2017, when the business employed approximately 150 individuals. In 2020, Tinuiti will conclude the year with over 700 employees and will have grown over 400% since the
Monroe Capital Supports Mountaingate Capital s Investment in Relevate Health Group Inc businesswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesswire.com Daily Mail and Mail on Sunday newspapers.