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#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment spaceThis month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts, about managing such a well-known SA company and navigating and surviving the devastating effects of Covid-19. By Ruth Cooper
Jameson s Beatha skincare launch a PR stuntAt the end of March, whiskey brand Jameson made a surprise announcement that it was expanding into beauty with the launch of its first skincare line, Beatha. With TV host and model Ayanda Thabethe as Beatha brand ambassador, the news made headlines and had consumers across social media platforms debating Jameson s unexpected business pivot.