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Home » Apparel » prAna Punts Plastic, Announces 100% Sustainable Packaging
The move is a milestone for the environmentally conscious brand, which has worked to reduce plastic in its supply chain for over a decade.
No matter how sustainably you live, you take some amount of plastic packaging for granted, right? Not so for prAna, which announced on Monday that it achieved 100% plastic-free packaging.
The accomplishment is impressive but not necessarily surprising. The California-based brand has championed sustainable outdoor fashion since its inception in 1992. Its
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San Clemente, California, is the perfect home for passionate skateboarder and surfer Grayson Fletcher. There, he accesses the world of skate, the world of surf, and everything in between.
Grayson Fletcher hails from a long line of surfers and longboarders. Still, he’s putting his own spin on his legacy as he dives deeper into a skateboarding career.
This short 5-minute film, fueled by
Firestone Walker’s 805 beer (or as Fletcher calls it, a “warmup in a can”), tells his story.
Fletcher’s calling card? Unpredictable, unstructured, and unmatched pool skating. Watch the film and you’ll see what we mean.