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Israel s Artlist acquires American content asset company for $65M
With the acquisition, Artlist adds a wide array of digital assets to support its 6 million users worldwide. Idan Ben Tovim / 16 Dec 2020 • 2 min read
The company aiming to be every YouTuber’s first stop on their way to fame just made an important step in the right direction: Israeli startup
Artlist announced the acquisition of American startup
Motion Array, a digital assets marketplace platform,
for $65 million. The all cash deal will increase
Artlist’s product offering by half a million new digital stock assets for video creators and filmmakers around the globe.
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Artlist to add new features with acquisition of Motion Array for $65 million. With focus on video content for creators, the Israeli company says it is ready to give Getty and Shutterstock a run for their money. Read more
Israeli digital catalog co Artlist buys rival for $65m
Artlist is buying US company Motion Array and its stock of 500,000 digital assets.
Israeli company Artlist, which operates a digital catalogue of music and video clips for content providers, announced today that it has acquired a US rival Motion Array for $65 million cash. The acquisition was completed in November through remote negotiations.
Artlist was founded in 2016 as a boot-strapped company by co-CEOs Ira Belsky and Itzik Elbaz together with Assaf Ayalon and Eyal Raz. At first the company focused on music and sound effects and then in 2018 it launched a second site called Artgrid with video clips for use by artists. The company has 130 employees in its offices in Kibbutz Afikim, Ra anana and Tel Aviv. Artlist currently offers 17,000 musical clips, 15,000 musical effects and 100,000 video clips.
Royalty-free music company and Epidemic Sound rival Artlist acquires digital assets marketplace Motion Array for $65m
December 15, 2020
Motion Array’s video capabilities and technology tools, along with its video template options, will allow Artlist to expand its digital stock media portfolio for video creators and filmmakers.
The deal comes just six months after global investment giant KKR led a $48m investment in Artlist, which is a royalty-free music and sound effects company that licenses content to creators on YouTube and other platforms.
Israel-based Artlist, via its Artgrid product, also offers users a large catalog of stock footage (video clips).
Through this purchase, Artlist says that it will reach more than 6 million users worldwide and grow its catalog by more than half a million stock assets.
Artlist Acquires Motion Array for $65M to Expand Its Digital Catalog and Technology
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Artlist, the industry-leading digital content licensing provider, announced today its acquisition of
Motion Array, a digital assets marketplace platform, for $65 million. Motion Array s video capabilities and technology tools, along with its versatile video template options, will allow Artlist to expand its digital stock media portfolio for video creators and filmmakers. The move comes on the heels of a $48 million dollar funding round in early 2020, led by global investment firm KKR and existing investor, Elephant Partners.
Artlist s acquisition of Motion Array marks a significant step towards the company becoming a comprehensive creative stock solution for video creators. Founded in 2013, Motion Array has over 40 employees and has developed an all-in-one subscription-based creative marketplace and technology solution for video creators, focuse