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Jul 23, 2021
On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July.
Want to know who the most popular singers are for the month? Then keep on reading!
(Photo : BTS Facebook )
What are the Brand Reputation Rankings?
The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption.
The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer.
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Jul 11, 2021
On July 11, the Korean Brand Research Institute unveiled its brand reputation rankings for K-pop girl groups. Want to know who the most popular female acts for the month are? Then keep on reading!
(Photo : Brave Girls Instagram | aespa Instagram | BLACKPINK Instagram)
What are the Brand Reputation Rankings?
The brand reputation ranking is a tool created through the use of big data brand analysis. The rankings are used to study and determine the consumers online habits and discover what impacts brand consumption.
The brand reputation rankings also aim to discover the influence of a K-pop girl group, the volume of media interest in the girl group, the volume of interest the consumer has for the girl group, and the communication volume of the girl group.
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May 09, 2021
On Sunday, May 9, The Korean Brand Research Institute released their girl group brand reputation rankings for the month of May. Want to know who the most popular girl groups in South Korea are right now? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index made through big data brand analysis. The index is used to unearth the consumers online habits and discover what affects brand consumption. The brand reputation index also measures the positive and negative influence of a girl group, the media s interest in the group, the consumers interest in the group, and the band s communication volume.
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Mar 14, 2021
On Sunday, Mar. 14, The Korea Brand Research Institute released their girl group brand reputation rankings for Mar. 2021. Keep on reading to see who made the top 50 rankings.
What are the Brand Reputation Rankings?
The brand reputation rankings is an index created through big data analysis that finds the consumers online habits and what influences brand consumption. The girl group brand reputation index can measure both the positive and negative influence of girl groups, media interest, consumer interest, and communication volume.
For this month s girl group brand reputation rankings, the Korean Brand Research Institute analyzed 3,383,629 pieces of big data from Feb. 14 to Mar. 14. They then divide their research into the participation index, media index, communication index, and community index. Compared to the available38,283,504 pieces of big data
(Photo : BTS Twitter | IU Instagram | BLACKPINK Instagram)
On Saturday, Feb. 27, the Korean Brand Research Institute released their brand reputation rankings for South Korean singers in the month of February. Keep on reading to see who made the top ranks.
The Korean Brand Research Institute analyzed 123,421,789 pieces of big data concerning South Korean singers from Jan. 27 to Feb. 27, determining a singer s participation index, media index, communication index, and community index. Compared to the available 147,794,847 pieces of big data available for analysis in Jan., it decreased by 16.49%.
The brand reputation index determines consumer behavior. They analyze whether an artist has a positive or negative influence on consumer participation, a well as study their communication value, media volume, and community reception.