Most County Council members on Tuesday were cool to County Chair Jeff Brower s proposal to sell naming rights to beach approaches.
The idea was that the money raised could offset the funds lost by eliminating beach driving tolls to locals. Meet me at the Bud Lite Beach Approach!
Somehow, the council majority just wasn t in the mood to blow up the current beach budget.
The notion of funding beach activities through corporate sponsorships is hardly new. Treating lifeguard towers like bus-bench advertising, for instance, has been floating around since the 1990s.
Back in 1992, then-Beach Director Joe Waller pitched a wide range of corporate sponsorship possibilities for the beach. For example, Hawaiian Tropic might pay the county to put its logos on lifeguard towers, The News-Journal reported in November 1993. Enlisting beach-toll collectors to hand out product samples was also floated.